5 Big Social Media Marketing Myths

Social Media has really came up as the new marketing platform for both, small and large businesses online. It wasn’t long when people depended only on PPC and SEO for their promotion but things have change today and you can see more and more of new businesses trying their hands on social media campaigns but unfortunately they are lead by some myths about it. There is nothing to be discouraged about. It’s just that you need to fully understand the market and aim your efforts likewise. Here are the top 5 myths about the social media that you should be aware of:

1. Social Media Marketing is FREE

This is not true for all cases. Social Media can cost you a lot of money and if not that, it surely will cost you a lot of time. If you do all your work yourself, interacting with people and having conversation, you will be spending a lot of time and if you hire a consultant or freelancer to do this, you will have to pay a premium amount.

2. Social Media is Easy

If anything Social Media is, it’s not easy for sure. You need to become the NEXT-GEN social butterfly. You will need to find, filter, share, create and critic content all the time. Social Media world works at a very fast pace, it’s like going into a bar which is always fun but working there is a lot difficult.

3. Social Media will work Overnight

No it won’t! Like everything, Social Media will also take time. It could take weeks, in some cases months to show any success. This market is known to have shown ups-n-downs and shown miracles. Your efforts might seem to not pay off in the first few months but once you’ve reached the plateau, you will be surprised to see how quickly you get promoted and how well your efforts payed off.

4. A Blog+Facebook Page+Twitter=Social Media Success

This is exactly what a lot of new marketers have been doing and pretty much over crowding the Social Media with crappy content. This is not how social media promotion works, it’s no where close to it. Having a Twitter or Facebook is like having a cell phone. Everyone has it and there is nothing new about it. Social Media is all about Interest Conversationalist. You need to create interest and convert it into lead and you can’t do that with the basic tools.

5. Social Media Buzz=Instant Sales

This is something that doesn’t happens at all. Most of the people visiting your site or blog or promotion page will either drop a single content or add add you as friend and forget. Only a small amount of them will return, subscribe, comment regularly and buy. The effective way to fully utilize this traffic is to offer them something free and add them to your list. That way you can pull them in anytime. Generating sales from Social Media is a layered procedure, you will need to work on several levels of promotion.