6 Key Steps to Creating a Killer Video

Simply writing and publishing articles is not the best promoting strategy anymore. If you are not promoting your brand, business or product on videos then you really are missing the big picture. With the beginning of this year, Internet saw an explosion in home made videos online and YouTube becoming the 3rd most visited website in the world. I can’t blame them, videos create a better understanding, a better and deeper customer-vendor relationship and of course they have higher conversion rates. It’s rather easy now to record, edit and publish your own video than ever.

Video cam are getting cheaper, you can grab Flip or a Kodak for under $200 now and record HD videos at home. Tools like Camtasia and Screenflow help your capture, edit and publish your videos to the internet instantly. Powerpoint, Keynotes & OpenOffice making it so much easier to create beautiful presentations and screen-casts. Sources such as iStockphoto.com help you add that extra touch to your creation. You can put them in front of millions of viewers on video sharing sites such as YouTube, MetaCafe and Vimeo.

6 Key Steps to Creating a Killer Video

1. Perfect Script: A great intro makes a great video. Take your time and write down your script on a paper before actually recording anything. Think of it as a narrative sales-letter or presentation. A step-by-step procedure makes things simpler.
2. Grab Attention: Do everything possible to get your viewers attention, keep them glued till the video ends. Add unreal hooks, make interesting promises, add eye-candy visual effects (try Sony Vegas) and some background music. More time your viewers spend on your video,  more conversion you will see.
3. Presentation Matters: Keep your videos clean. Make sure there is nothing in the background that could grab viewers attention or distract them. Remove the background noise, sharpen up the images and try using HD video quality. It just takes a little bit of extra effort, nothing more.
4. Easy on the Eye: When you add text to your video, make sure the font size is large enough and high-contrast. The text needs to stand out of the background. Black -Bold combo works the best.
5. Create a Flow: Now this is obvious. You need to keep the flow/continuity of your sales pitch. Promote an offer that has another video on its landing page. It keeps the flow continuous which is important and increases conversion.
6. Test, Research & Try: It’s vital to keep trying out new things in Internet Marketing and it goes the same for video marketing. There always is a room for improvement.